Rita's Franchise Company
When guests walk into a Rita’s Italian Ice, they know they are in for a treat. Bright smiles and bright colors greet them, along with a cornucopia of icy goodness. Guests have been loving our product since the first Rita’s opened in Philadelphia in 1984. Since then, Rita’s franchisees have opened close to 600 units that dish out happiness alongside silky Italian ice flavors and creamy frozen custard. Rita’s has thrived because we provide unique frozen desserts that combine the best of American and Italian dessert traditions. The result is an experience unlike any other that has earned Rita’s a cult-like following. Rita’s has also thrived thanks to a business model that helps entrepreneurs start and grow a business that they love. Our walk-up and drive-thru options help make it a simple-to-run, simple-to-grow business model, while our walk-in and mobile options make it a great fit for entrepreneurs who are looking for a fun, community-oriented business. Behind the happiness is a carefully calibrated business model that’s designed to help you reach new guests, win them over, and turn them into longtime fans and brand champions. Rita’s has a cult-like fanbase in the markets where we operate, and that’s no accident. Between our marketing game plans for franchisees, social media activity, and “gotta try” limited-time-only menu items, we keep guests talking about the brand.